Read carefully through your work after you write it and check that everything makes sense. If you have used bullet points, read them out loud to ensure that they make a cohesive, matching list. If you have capitalised a word, ask yourself whether it’s necessary. Consider how you have framed or introduced your piece and make sure that the headings follow on logically.
The last blog post certainly took liberties with the definition of a homophone, but these pairings really and truly can not be classified as such, even in New Zealand. Whether it’s due to similar spelling or a confusion over different forms of the same verb or noun, the following words are often used in place of each other, especially when written.
There are many words out there which sound almost exactly the same, particularly in New Zealand where we are extremely lazy about differentiating vowel sounds - so “bear”, “beer” and “bare” become one mangled utterance. Of the many homophone (or almost-homophone) pairs or trios, there are a few which tend to be confused for each other on the regular.
Making sure your keywords fit naturally into your text is actually not only stylistically pleasing but also a benefit SEO-wise. Simply stuffing as many keywords as possible onto a page is detrimental to your aims. Google is super smart nowadays, discerning what is quality content and delivering it to searchers.
Essentially, google wants to deliver helpful, readable and quality information and entertainment to its users, and they have developed extremely accurate algorithms to make sure they find it. If your site is well equipped with good and logically structured content, strategically used keywords, informative blog posts and clear, accurate writing, it is much more likely to do well in search results.
