Read carefully through your work after you write it and check that everything makes sense. If you have used bullet points, read them out loud to ensure that they make a cohesive, matching list. If you have capitalised a word, ask yourself whether it’s necessary. Consider how you have framed or introduced your piece and make sure that the headings follow on logically.
It’s one of the perks of living and working in our fair nation—casual often wins out over stuffy, and a little humour is almost always welcome. People don’t tend to take themselves too seriously. Being a little bit cheeky captures readers’ interest, it makes a brand approachable, and it’s just a lot more fun for everyone. So chur, Kiwi business owners, for embracing a more casual and captivating voice in your copy.
