Remote and contract work with flexible hours means I have the capacity to be engaged in my community, particularly as I am not spending ten plus hours a day miles away in the CBD. I can work in local shared spaces and cafes, I can head out to a community event and go to my son’s daycare Christmas party. The “digital nomad” concept has become big, and I love that, but the reality for me with a toddler and a mortgage is not that my choice of career allows me to jetset my little heart out. It’s allowing me to grow roots instead.
It’s one of the perks of living and working in our fair nation—casual often wins out over stuffy, and a little humour is almost always welcome. People don’t tend to take themselves too seriously. Being a little bit cheeky captures readers’ interest, it makes a brand approachable, and it’s just a lot more fun for everyone. So chur, Kiwi business owners, for embracing a more casual and captivating voice in your copy.
The last blog post certainly took liberties with the definition of a homophone, but these pairings really and truly can not be classified as such, even in New Zealand. Whether it’s due to similar spelling or a confusion over different forms of the same verb or noun, the following words are often used in place of each other, especially when written.
There are many words out there which sound almost exactly the same, particularly in New Zealand where we are extremely lazy about differentiating vowel sounds - so “bear”, “beer” and “bare” become one mangled utterance. Of the many homophone (or almost-homophone) pairs or trios, there are a few which tend to be confused for each other on the regular.
Making sure your keywords fit naturally into your text is actually not only stylistically pleasing but also a benefit SEO-wise. Simply stuffing as many keywords as possible onto a page is detrimental to your aims. Google is super smart nowadays, discerning what is quality content and delivering it to searchers.
Essentially, google wants to deliver helpful, readable and quality information and entertainment to its users, and they have developed extremely accurate algorithms to make sure they find it. If your site is well equipped with good and logically structured content, strategically used keywords, informative blog posts and clear, accurate writing, it is much more likely to do well in search results.